WETT
SALES & DISTRIBUTION
Sales Agency Services
Your Trusted Route to Market
At WETT Sales & Distribution, we help beverage alcohol suppliers build brands, grow sales, and expand distribution throughout Manitoba and Saskatchewan. As an independent, full-service sales agency, we act as an extension of our partners' businesses, providing the local expertise, relationships, and market presence required to succeed in today's competitive beverage alcohol landscape.
For more than three decades, we have connected suppliers with retailers, liquor boards, bars, restaurants, and consumers, delivering professional representation that drives measurable results. Founded in 1991, WETT has grown from a small beer distributorship into one of Western Canada's most respected beverage alcohol sales organizations.
What We Do
Our experienced sales team provides comprehensive market coverage across Manitoba and Saskatchewan, supporting beer, ready-to-drink, cider, wine, and spirits portfolios. We focus on building brands through strategic sales execution, distribution growth, retail merchandising, key account management, promotional activity, and strong customer relationships.
We work closely with suppliers to develop market strategies, identify opportunities, improve product visibility, and maximize distribution across both retail and on-premise channels. Whether launching a new brand or accelerating growth for an established portfolio, our team is committed to delivering consistent execution and long-term success.
Built on Relationships
We believe our greatest strength is the relationships we build. Our approach is rooted in trust, integrity, and collaboration—working closely with suppliers, customers, liquor boards, and industry partners to create shared success.
Our field-based sales professionals are deeply connected to the markets they serve, providing local insight, market intelligence, and hands-on support. By combining strong customer relationships with disciplined sales execution, we help our partners achieve meaningful and sustainable growth.
Our Commitment
At WETT, everything we do is guided by our core values:
Leadership – We lead by example, bringing industry expertise, accountability, and a proactive approach to every partnership.
Quality – We strive for excellence in our execution, service, and representation, ensuring every brand receives the attention it deserves.
Teamwork – Success is built through collaboration. We work together with our suppliers, customers, and employees to achieve shared goals.
Integrity – We conduct business honestly, ethically, and transparently, earning trust through our actions every day.
Pride & Passion – We take pride in our work and are passionate about helping brands succeed in the communities we serve.
More Than a Sales Agency
We are more than sales representatives—we are strategic partners. From market planning and brand development to distribution expansion and retail execution, WETT provides the expertise, resources, and commitment needed to help suppliers navigate the Manitoba and Saskatchewan beverage alcohol markets with confidence.
Our goal is simple: to build great brands, create lasting partnerships, and deliver exceptional results.
